{ "types": [ { "code": "platform_spec", "name": "平台与规格", "group": "platform", "kind": "tree", "description": "投放平台及常用尺寸比例,图片与视频共用;行业可追加平台或覆盖尺寸说明", "industryScoped": true, "builtin": true, "status": "active", "sortOrder": 10, "updatedBy": "江岚" }, { "code": "light_style", "name": "光影与风格", "group": "platform", "kind": "list", "description": "光影池与视觉风格,供图片合成与视频提示词引用", "industryScoped": true, "builtin": true, "status": "active", "sortOrder": 20, "updatedBy": "林清" }, { "code": "duration_tier", "name": "时长档", "group": "content", "kind": "list", "description": "视频成片的时长档位,脚本结构与素材生成共用", "industryScoped": false, "builtin": true, "status": "active", "sortOrder": 30, "updatedBy": "江岚" }, { "code": "hook_type", "name": "钩子类型", "group": "content", "kind": "list", "description": "脚本前三秒钩子的类型,用于生成与质量校核", "industryScoped": false, "builtin": true, "status": "active", "sortOrder": 40, "updatedBy": "江岚" }, { "code": "shot_type", "name": "景别", "group": "content", "kind": "list", "description": "分镜景别,视频线逐镜生成与画面校验使用", "industryScoped": false, "builtin": true, "status": "active", "sortOrder": 50, "updatedBy": "林清" }, { "code": "script_direction", "name": "脚本方向", "group": "content", "kind": "list", "description": "脚本“说什么”的方向;行业可追加或覆盖,视频方向与脚本方向并列", "industryScoped": true, "builtin": true, "status": "active", "sortOrder": 60, "updatedBy": "江岚" }, { "code": "emotion_style", "name": "情绪与风格", "group": "content", "kind": "list", "description": "脚本与画面的情绪风格,供提示词与卖点匹配", "industryScoped": true, "builtin": true, "status": "active", "sortOrder": 70, "updatedBy": "周岸" }, { "code": "material_form", "name": "素材形态", "group": "audience", "kind": "list", "description": "素材的呈现形态,图片线与视频线按形态选择模板", "industryScoped": true, "builtin": true, "status": "active", "sortOrder": 80, "updatedBy": "林清" }, { "code": "warning_type", "name": "警示语类型", "group": "quality", "kind": "list", "description": "合规警示语的分类;金融等行业可追加行业专用类型", "industryScoped": true, "builtin": true, "status": "active", "sortOrder": 90, "updatedBy": "江岚" }, { "code": "banned_words", "name": "禁用词库", "group": "quality", "kind": "tree", "description": "通用极限词、行业词与客户词;发布行业包与脚本校核时引用", "industryScoped": true, "builtin": true, "status": "active", "sortOrder": 100, "updatedBy": "江岚" }, { "code": "failure_reason", "name": "失败原因", "group": "quality", "kind": "list", "description": "任务与素材失败的原因码,任务中心与质量看板共用", "industryScoped": false, "builtin": true, "status": "active", "sortOrder": 110, "updatedBy": "苏禾" }, { "code": "reject_reason", "name": "淘汰理由", "group": "quality", "kind": "list", "description": "快筛淘汰理由,理由进字典统计", "industryScoped": false, "builtin": true, "status": "active", "sortOrder": 120, "updatedBy": "赵一诺" }, { "code": "audience_tag", "name": "人群标签", "group": "audience", "kind": "tree", "description": "年龄、性别、身份、消费力等人群标签,可扩展", "industryScoped": true, "builtin": true, "status": "active", "sortOrder": 130, "updatedBy": "高岑" } ], "items": [ { "typeCode": "platform_spec", "code": "douyin", "name": "抖音", "parentCode": null, "industryId": null, "sortOrder": 10, "status": "active", "remark": "短视频与信息流主投平台", "updatedBy": "江岚" }, { "typeCode": "platform_spec", "code": "douyin_feed", "name": "抖音信息流", "parentCode": "douyin", "industryId": null, "sortOrder": 10, "status": "active", "remark": "竖版 9:16,1080×1920", "updatedBy": "江岚" }, { "typeCode": "platform_spec", "code": "douyin_square", "name": "抖音方图", "parentCode": "douyin", "industryId": null, "sortOrder": 20, "status": "active", "remark": "1:1,1080×1080", "updatedBy": "江岚" }, { "typeCode": "platform_spec", "code": "xhs", "name": "小红书", "parentCode": null, "industryId": null, "sortOrder": 20, "status": "active", "remark": "图文与视频笔记", "updatedBy": "林清" }, { "typeCode": "platform_spec", "code": "xhs_note", "name": "小红书笔记", "parentCode": "xhs", "industryId": null, "sortOrder": 10, "status": "active", "remark": "竖版 3:4,1080×1440", "updatedBy": "林清" }, { "typeCode": "platform_spec", "code": "wechat", "name": "微信朋友圈", "parentCode": null, "industryId": null, "sortOrder": 30, "status": "active", "remark": "朋友圈广告位", "updatedBy": "江岚" }, { "typeCode": "platform_spec", "code": "wechat_moments", "name": "朋友圈竖版", "parentCode": "wechat", "industryId": null, "sortOrder": 10, "status": "active", "remark": "1080×1920", "updatedBy": "江岚" }, { "typeCode": "platform_spec", "code": "ec_live", "name": "电商直播切片", "parentCode": null, "industryId": "ec", "sortOrder": 40, "status": "active", "remark": "电商行业追加,直播回放切条后投放", "updatedBy": "江岚" }, { "typeCode": "platform_spec", "code": "ec_product", "name": "商品主图", "parentCode": null, "industryId": "ec", "sortOrder": 50, "status": "active", "remark": "电商行业追加,1:1 商品展示位", "updatedBy": "江岚" }, { "typeCode": "platform_spec", "code": "apparel_look", "name": "穿搭场景", "parentCode": null, "industryId": "ec_apparel", "sortOrder": 60, "status": "active", "remark": "服饰鞋包二级追加,模特场景图", "updatedBy": "江岚" }, { "typeCode": "light_style", "code": "L1", "name": "自然光", "parentCode": null, "industryId": null, "sortOrder": 10, "status": "active", "remark": "日常、真实感场景", "updatedBy": "林清" }, { "typeCode": "light_style", "code": "L2", "name": "棚拍柔光", "parentCode": null, "industryId": null, "sortOrder": 20, "status": "active", "remark": "电商白底/产品图常用", "updatedBy": "林清" }, { "typeCode": "light_style", "code": "L3", "name": "暖调氛围", "parentCode": null, "industryId": null, "sortOrder": 30, "status": "active", "remark": "食品、家居、生活方式", "updatedBy": "林清" }, { "typeCode": "light_style", "code": "L4", "name": "冷调质感", "parentCode": null, "industryId": null, "sortOrder": 40, "status": "active", "remark": "科技、金融、专业感", "updatedBy": "林清" }, { "typeCode": "light_style", "code": "L5", "name": "高反差硬光", "parentCode": null, "industryId": null, "sortOrder": 50, "status": "disabled", "remark": "暂停使用,部分平台审核风险较高", "updatedBy": "林清" }, { "typeCode": "light_style", "code": "fin_L6", "name": "商务蓝调", "parentCode": null, "industryId": "fin", "sortOrder": 60, "status": "active", "remark": "金融行业追加,专业可信", "updatedBy": "高岑" }, { "typeCode": "duration_tier", "code": "15s", "name": "15 秒", "parentCode": null, "industryId": null, "sortOrder": 10, "status": "active", "remark": "信息流强钩子短版", "updatedBy": "江岚" }, { "typeCode": "duration_tier", "code": "30s", "name": "30 秒", "parentCode": null, "industryId": null, "sortOrder": 20, "status": "active", "remark": "标准卖点展示", "updatedBy": "江岚" }, { "typeCode": "duration_tier", "code": "60s", "name": "60 秒", "parentCode": null, "industryId": null, "sortOrder": 30, "status": "active", "remark": "剧情/口播完整叙事", "updatedBy": "江岚" }, { "typeCode": "hook_type", "code": "question", "name": "提问", "parentCode": null, "industryId": null, "sortOrder": 10, "status": "active", "remark": "用问题制造好奇", "updatedBy": "周岸" }, { "typeCode": "hook_type", "code": "contrast", "name": "反差", "parentCode": null, "industryId": null, "sortOrder": 20, "status": "active", "remark": "前后对比、预期反转", "updatedBy": "周岸" }, { "typeCode": "hook_type", "code": "price", "name": "价格", "parentCode": null, "industryId": null, "sortOrder": 30, "status": "active", "remark": "价格锚点与优惠", "updatedBy": "周岸" }, { "typeCode": "hook_type", "code": "scene", "name": "场景", "parentCode": null, "industryId": null, "sortOrder": 40, "status": "active", "remark": "痛点场景代入", "updatedBy": "周岸" }, { "typeCode": "hook_type", "code": "identity", "name": "身份", "parentCode": null, "industryId": null, "sortOrder": 50, "status": "active", "remark": "身份标签引发共鸣", "updatedBy": "周岸" }, { "typeCode": "hook_type", "code": "suspense", "name": "悬念", "parentCode": null, "industryId": null, "sortOrder": 60, "status": "active", "remark": "先抛结果再解释", "updatedBy": "周岸" }, { "typeCode": "shot_type", "code": "medium_close", "name": "中近景", "parentCode": null, "industryId": null, "sortOrder": 10, "status": "active", "remark": "口播与产品展示常用", "updatedBy": "林清" }, { "typeCode": "shot_type", "code": "close_up", "name": "特写", "parentCode": null, "industryId": null, "sortOrder": 20, "status": "active", "remark": "细节、材质与情绪", "updatedBy": "林清" }, { "typeCode": "shot_type", "code": "wide", "name": "全景", "parentCode": null, "industryId": null, "sortOrder": 30, "status": "active", "remark": "场景与空间关系", "updatedBy": "林清" }, { "typeCode": "script_direction", "code": "oral", "name": "口播", "parentCode": null, "industryId": null, "sortOrder": 10, "status": "active", "remark": "真人出镜讲解", "updatedBy": "江岚" }, { "typeCode": "script_direction", "code": "drama", "name": "剧情", "parentCode": null, "industryId": null, "sortOrder": 20, "status": "active", "remark": "情景短剧", "updatedBy": "江岚" }, { "typeCode": "script_direction", "code": "review", "name": "测评", "parentCode": null, "industryId": null, "sortOrder": 30, "status": "active", "remark": "横向对比与实测", "updatedBy": "江岚" }, { "typeCode": "script_direction", "code": "seeding", "name": "种草", "parentCode": null, "industryId": null, "sortOrder": 40, "status": "active", "remark": "体验分享与推荐", "updatedBy": "江岚" }, { "typeCode": "script_direction", "code": "scene", "name": "情景", "parentCode": null, "industryId": null, "sortOrder": 50, "status": "active", "remark": "生活场景演绎", "updatedBy": "江岚" }, { "typeCode": "script_direction", "code": "live_clip", "name": "直播切片", "parentCode": null, "industryId": "ec", "sortOrder": 60, "status": "active", "remark": "电商行业追加,直播高光片段", "updatedBy": "江岚" }, { "typeCode": "script_direction", "code": "seeding", "name": "种草短视频", "parentCode": null, "industryId": "ec", "sortOrder": 40, "status": "active", "remark": "电商行业覆盖名称,优先短视频表达", "updatedBy": "江岚" }, { "typeCode": "script_direction", "code": "outfit", "name": "穿搭教程", "parentCode": null, "industryId": "ec_apparel", "sortOrder": 70, "status": "active", "remark": "服饰鞋包二级追加,穿搭教学", "updatedBy": "江岚" }, { "typeCode": "script_direction", "code": "calc", "name": "算账", "parentCode": null, "industryId": "fin", "sortOrder": 60, "status": "active", "remark": "金融行业追加,收益/成本测算", "updatedBy": "高岑" }, { "typeCode": "script_direction", "code": "risk_note", "name": "风险提示", "parentCode": null, "industryId": "fin", "sortOrder": 70, "status": "active", "remark": "金融行业追加,合规提示前置", "updatedBy": "高岑" }, { "typeCode": "script_direction", "code": "apr_read", "name": "年化利率解读", "parentCode": null, "industryId": "fin_credit", "sortOrder": 80, "status": "active", "remark": "信贷二级追加,利率口径解释", "updatedBy": "高岑" }, { "typeCode": "emotion_style", "code": "warm", "name": "亲和", "parentCode": null, "industryId": null, "sortOrder": 10, "status": "active", "remark": "可信、生活化", "updatedBy": "周岸" }, { "typeCode": "emotion_style", "code": "pro", "name": "专业", "parentCode": null, "industryId": null, "sortOrder": 20, "status": "active", "remark": "理性、权威", "updatedBy": "周岸" }, { "typeCode": "emotion_style", "code": "passion", "name": "激情", "parentCode": null, "industryId": null, "sortOrder": 30, "status": "active", "remark": "强节奏、强行动号召", "updatedBy": "周岸" }, { "typeCode": "emotion_style", "code": "humor", "name": "幽默", "parentCode": null, "industryId": null, "sortOrder": 40, "status": "active", "remark": "轻松、反套路", "updatedBy": "周岸" }, { "typeCode": "emotion_style", "code": "suspense", "name": "悬念", "parentCode": null, "industryId": null, "sortOrder": 50, "status": "active", "remark": "好奇驱动", "updatedBy": "周岸" }, { "typeCode": "emotion_style", "code": "fin_trust", "name": "稳健可信", "parentCode": null, "industryId": "fin", "sortOrder": 60, "status": "active", "remark": "金融行业追加,克制、可信", "updatedBy": "高岑" }, { "typeCode": "material_form", "code": "display", "name": "展示", "parentCode": null, "industryId": null, "sortOrder": 10, "status": "active", "remark": "产品/服务直接展示", "updatedBy": "林清" }, { "typeCode": "material_form", "code": "oral", "name": "口播", "parentCode": null, "industryId": null, "sortOrder": 20, "status": "active", "remark": "真人讲解", "updatedBy": "林清" }, { "typeCode": "material_form", "code": "drama", "name": "剧情", "parentCode": null, "industryId": null, "sortOrder": 30, "status": "active", "remark": "情景演绎", "updatedBy": "林清" }, { "typeCode": "material_form", "code": "motion_graphics", "name": "图文动效", "parentCode": null, "industryId": null, "sortOrder": 40, "status": "active", "remark": "文字与图形动效", "updatedBy": "林清" }, { "typeCode": "material_form", "code": "infographic", "name": "信息图", "parentCode": null, "industryId": null, "sortOrder": 50, "status": "active", "remark": "数据与卖点信息图", "updatedBy": "林清" }, { "typeCode": "warning_type", "code": "common", "name": "行业通用", "parentCode": null, "industryId": null, "sortOrder": 10, "status": "active", "remark": "各行业通用提示语", "updatedBy": "江岚" }, { "typeCode": "warning_type", "code": "platform", "name": "平台强制", "parentCode": null, "industryId": null, "sortOrder": 20, "status": "active", "remark": "投放平台强制展示", "updatedBy": "江岚" }, { "typeCode": "warning_type", "code": "customer", "name": "客户指定", "parentCode": null, "industryId": null, "sortOrder": 30, "status": "active", "remark": "客户合同/品牌规范指定", "updatedBy": "江岚" }, { "typeCode": "warning_type", "code": "risk_warning", "name": "风险提示", "parentCode": null, "industryId": "fin", "sortOrder": 40, "status": "active", "remark": "金融行业追加,投资有风险", "updatedBy": "高岑" }, { "typeCode": "warning_type", "code": "apr_warning", "name": "年化利率提示", "parentCode": null, "industryId": "fin_credit", "sortOrder": 50, "status": "active", "remark": "信贷二级追加,展示年化区间", "updatedBy": "高岑" }, { "typeCode": "warning_type", "code": "price_warning", "name": "价格真实性提示", "parentCode": null, "industryId": "ec", "sortOrder": 40, "status": "active", "remark": "电商行业追加,价格与优惠说明", "updatedBy": "江岚" }, { "typeCode": "banned_words", "code": "extreme", "name": "极限词", "parentCode": null, "industryId": null, "sortOrder": 10, "status": "active", "remark": "广告法通用极限词", "updatedBy": "江岚" }, { "typeCode": "banned_words", "code": "extreme_national", "name": "国家级", "parentCode": "extreme", "industryId": null, "sortOrder": 10, "status": "active", "remark": "禁用", "updatedBy": "江岚" }, { "typeCode": "banned_words", "code": "extreme_best", "name": "最高级", "parentCode": "extreme", "industryId": null, "sortOrder": 20, "status": "active", "remark": "禁用", "updatedBy": "江岚" }, { "typeCode": "banned_words", "code": "extreme_first", "name": "第一品牌", "parentCode": "extreme", "industryId": null, "sortOrder": 30, "status": "active", "remark": "无依据时禁用", "updatedBy": "江岚" }, { "typeCode": "banned_words", "code": "medical", "name": "医疗功效", "parentCode": null, "industryId": null, "sortOrder": 20, "status": "active", "remark": "非医疗类目禁用功效表述", "updatedBy": "江岚" }, { "typeCode": "banned_words", "code": "medical_cure", "name": "治愈", "parentCode": "medical", "industryId": null, "sortOrder": 10, "status": "active", "remark": "禁用", "updatedBy": "江岚" }, { "typeCode": "banned_words", "code": "medical_root", "name": "根治", "parentCode": "medical", "industryId": null, "sortOrder": 20, "status": "active", "remark": "禁用", "updatedBy": "江岚" }, { "typeCode": "banned_words", "code": "finance", "name": "金融承诺", "parentCode": null, "industryId": null, "sortOrder": 30, "status": "active", "remark": "不得承诺收益/保本", "updatedBy": "江岚" }, { "typeCode": "banned_words", "code": "finance_return", "name": "保证收益", "parentCode": "finance", "industryId": null, "sortOrder": 10, "status": "active", "remark": "禁用", "updatedBy": "江岚" }, { "typeCode": "banned_words", "code": "finance_principal", "name": "保本保息", "parentCode": "finance", "industryId": null, "sortOrder": 20, "status": "active", "remark": "禁用", "updatedBy": "江岚" }, { "typeCode": "banned_words", "code": "edu", "name": "教育升学", "parentCode": null, "industryId": null, "sortOrder": 40, "status": "active", "remark": "不得承诺升学/通过", "updatedBy": "江岚" }, { "typeCode": "banned_words", "code": "edu_pass", "name": "包过", "parentCode": "edu", "industryId": null, "sortOrder": 10, "status": "active", "remark": "禁用", "updatedBy": "江岚" }, { "typeCode": "banned_words", "code": "edu_rate", "name": "升学率", "parentCode": "edu", "industryId": null, "sortOrder": 20, "status": "active", "remark": "无依据时禁用", "updatedBy": "江岚" }, { "typeCode": "banned_words", "code": "fin_stable", "name": "稳赚不赔", "parentCode": "finance", "industryId": "fin", "sortOrder": 30, "status": "active", "remark": "金融行业追加,禁用", "updatedBy": "高岑" }, { "typeCode": "banned_words", "code": "ec_lowest", "name": "全网最低价", "parentCode": "extreme", "industryId": "ec", "sortOrder": 40, "status": "active", "remark": "电商行业追加,需证明或禁用", "updatedBy": "江岚" }, { "typeCode": "failure_reason", "code": "review_reject", "name": "审核拒绝", "parentCode": null, "industryId": null, "sortOrder": 10, "status": "active", "remark": "平台或内部审核未通过", "updatedBy": "苏禾" }, { "typeCode": "failure_reason", "code": "timeout", "name": "超时", "parentCode": null, "industryId": null, "sortOrder": 20, "status": "active", "remark": "模型或渲染超时", "updatedBy": "苏禾" }, { "typeCode": "failure_reason", "code": "invalid_param", "name": "参数非法", "parentCode": null, "industryId": null, "sortOrder": 30, "status": "active", "remark": "提交参数或 schema 校验失败", "updatedBy": "苏禾" }, { "typeCode": "failure_reason", "code": "rate_limit", "name": "限流", "parentCode": null, "industryId": null, "sortOrder": 40, "status": "active", "remark": "供应商或平台限流", "updatedBy": "苏禾" }, { "typeCode": "reject_reason", "code": "poor_visual", "name": "画面差", "parentCode": null, "industryId": null, "sortOrder": 10, "status": "active", "remark": "构图、清晰度或质感不足", "updatedBy": "赵一诺" }, { "typeCode": "reject_reason", "code": "wrong_subject", "name": "主体不对", "parentCode": null, "industryId": null, "sortOrder": 20, "status": "active", "remark": "主体与要素卡不一致", "updatedBy": "赵一诺" }, { "typeCode": "reject_reason", "code": "bad_copy", "name": "台词怪", "parentCode": null, "industryId": null, "sortOrder": 30, "status": "active", "remark": "表达生硬、口播不自然", "updatedBy": "赵一诺" }, { "typeCode": "reject_reason", "code": "off_character", "name": "人物出戏", "parentCode": null, "industryId": null, "sortOrder": 40, "status": "active", "remark": "人物形象与场景不匹配", "updatedBy": "赵一诺" }, { "typeCode": "audience_tag", "code": "age", "name": "年龄", "parentCode": null, "industryId": null, "sortOrder": 10, "status": "active", "remark": "", "updatedBy": "高岑" }, { "typeCode": "audience_tag", "code": "age_18_24", "name": "18–24 岁", "parentCode": "age", "industryId": null, "sortOrder": 10, "status": "active", "remark": "", "updatedBy": "高岑" }, { "typeCode": "audience_tag", "code": "age_25_34", "name": "25–34 岁", "parentCode": "age", "industryId": null, "sortOrder": 20, "status": "active", "remark": "", "updatedBy": "高岑" }, { "typeCode": "audience_tag", "code": "age_35_44", "name": "35–44 岁", "parentCode": "age", "industryId": null, "sortOrder": 30, "status": "active", "remark": "", "updatedBy": "高岑" }, { "typeCode": "audience_tag", "code": "gender", "name": "性别", "parentCode": null, "industryId": null, "sortOrder": 20, "status": "active", "remark": "", "updatedBy": "高岑" }, { "typeCode": "audience_tag", "code": "gender_male", "name": "男性", "parentCode": "gender", "industryId": null, "sortOrder": 10, "status": "active", "remark": "", "updatedBy": "高岑" }, { "typeCode": "audience_tag", "code": "gender_female", "name": "女性", "parentCode": "gender", "industryId": null, "sortOrder": 20, "status": "active", "remark": "", "updatedBy": "高岑" }, { "typeCode": "audience_tag", "code": "identity", "name": "身份", "parentCode": null, "industryId": null, "sortOrder": 30, "status": "active", "remark": "", "updatedBy": "高岑" }, { "typeCode": "audience_tag", "code": "identity_white", "name": "白领", "parentCode": "identity", "industryId": null, "sortOrder": 10, "status": "active", "remark": "", "updatedBy": "高岑" }, { "typeCode": "audience_tag", "code": "identity_mom", "name": "宝妈", "parentCode": "identity", "industryId": null, "sortOrder": 20, "status": "active", "remark": "", "updatedBy": "高岑" }, { "typeCode": "audience_tag", "code": "identity_student", "name": "学生", "parentCode": "identity", "industryId": null, "sortOrder": 30, "status": "active", "remark": "", "updatedBy": "高岑" }, { "typeCode": "audience_tag", "code": "power", "name": "消费力", "parentCode": null, "industryId": null, "sortOrder": 40, "status": "active", "remark": "", "updatedBy": "高岑" }, { "typeCode": "audience_tag", "code": "power_high", "name": "高", "parentCode": "power", "industryId": null, "sortOrder": 10, "status": "active", "remark": "", "updatedBy": "高岑" }, { "typeCode": "audience_tag", "code": "power_mid", "name": "中", "parentCode": "power", "industryId": null, "sortOrder": 20, "status": "active", "remark": "", "updatedBy": "高岑" }, { "typeCode": "audience_tag", "code": "power_low", "name": "低", "parentCode": "power", "industryId": null, "sortOrder": 30, "status": "active", "remark": "", "updatedBy": "高岑" }, { "typeCode": "audience_tag", "code": "fin_new_citizen", "name": "新市民", "parentCode": null, "industryId": "fin", "sortOrder": 50, "status": "active", "remark": "金融行业追加客群", "updatedBy": "高岑" }, { "typeCode": "audience_tag", "code": "apparel_quality", "name": "品质人群", "parentCode": null, "industryId": "ec_apparel", "sortOrder": 60, "status": "active", "remark": "服饰鞋包二级追加客群", "updatedBy": "高岑" } ] }